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COCOR – WALK of FAME

With a tradition of almost 50 years, Cocor, a retail Romanian brand and one of the first modern department stores in Bucharest, wanted to use its ‘km zero’ location to create a cultural landmark for Romanians and tourists. It partnered with Metropolis Theatre and Bucharest municipality and hired Pi2 to organise the Romanian Walk of Fame.

 

Great actors and actresses have received their stars during individual ceremonies that benefited of great participation: the Mayor of Bucharest, representatives of the artistic community, general public.

 

As a result of our PR efforts, the majority of TV and radio stations were present at every ceremony, broadcasting in Breaking News editions, hundreds of stories and press articles being generated at every ceremony.

Category

Retail

Tags

Community Programs, Marketing Communication, Media Relations, Social Media

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