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BLACK SEA TRADE AND DEVELOPMENT BANK

Black Sea Trade & Development Bank (BSTDB) is an international financial institution founded by 11 shareholder countries with a mission to accelerate development and promote cooperation in the Black Sea Region. In 2020, the Bank selected Pi2 as its Romanian communication partner, to generate awareness on its role and operations.

 

The strategic mission for the Bank is to be recognised as a prominent development finance institution for the Black Sea Region. In order to improve the market awareness of BSTDB and reach its potential business clients in Romania, Pi2 has identified key public topics and event opportunities and matched them with Bank’s expertise and business objectives.

 

This ensured relevant presence in business and industry media, with BSTDB’s reps presenting their expertise and solutions in priority economic sectors such as energy, public utilities, SMEs and trade finance, municipal services, agriculture etc. In parallel, we adapted our storytelling B2B strategy and asked Bank’s clients to present their successful business projects in order to build up confidence in the institution and consolidate its local reputation.

Category

Banking

Tags

B2B Communication, Events Management, Media Relations

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