Mega Designer Outlets launching the first village style outlet in Romania

Pi2 [p i : t u] was hired by The Mega Company to advise on the launch of Mega Designer Outlets, the first village style outlet in Romania.

Pi2 supported Mega Designer Outlets' introduction and profiling among retailers and developed a business2business communication designed to position the outlet as an ideal business opportunity for retailers, especially in times of international crisis.

We also carried out a comprehensive media relations campaign addressing all relevant media channels: business, retail, fashion, lifestyle, gossip and made use of celebrity endorsement to ensure the highest public exposure of the project.