PI2 - PR agency, digital and online marketing
PR, marketing, online
19344
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WHO WE ARE

Wikipedia refers to Pi as one of the most famous scientific notations. There is even a Pi Day to celebrate that.

For us, Pi2 comes from Pi:tu, which is a group of talented people that turn communication into great results for our clients.

Pi2 [pi:tu] is an award winning agency with extensive experience in a number of communication and marketing areas.
We advise businesses and organizations on topics that relate to branding, marketing, media relations,

social media, public affairs, crisis and issues management. Our comprehensive range of communication instruments address

various stakeholders such as business partners, journalists, shareholders, clients, employees and authorities.

Our expertise in strategic communications coupled with a strong understanding of how new media works and an ongoing focus on innovation, provides our clients with result-oriented communication services.

Mirela Pitu, Founder & CEO

Mirela has over 15 years of professional experience and established credentials in market entry consultancy, business and marketing communication. Highly entrepreneurial, Mirela has run two other local PR agencies before deciding to establish Pi2, in 2008. She graduated the top Executive MBA program at Wienna University and has been a Board Member of the Romanian Association of PR Professionals.

WHAT WE DO

We take care of reputations. We handle media relations so that businesses are properly understood.

We communicate business plans to investors and shareholders. We tell the brand story to generate

positive response and public engagement in your brand experience.

We shape public opinion and promote regulatory initiatives. We do PR that makes sense. 

We integrate public relations in our clients’ business strategy, ensuring measurable

results that help our clients achieve their business objectives.

Strategic Consultancy

We are EMBA graduates and therefore we always look for the added value that communication and PR can bring. We help businesses improve their performance, primarily through the analysis of existing problems and development of plans for improvement. We work together with the client to identify and address some of the most complex and urgent business challenges. Through strategic counseling and efficient project management we provide companies with stakeholder analysis and mapping, brand positioning, PR and marketing calendars, as well as reputation management.

Media Relations

We know how media works, what editors need and how they process information. We work together with the client to develop key messages and then pitch the stories to the media. We are tireless in searching for new media opportunities and virtually everyone in the agency is engaged in daily relationships with journalists. We are focused on delivering the right information and ensure that journalists understand our clients’ business. 

Digital and Social Media

This is hot for sure. Everyone wants it. But what is it, really? For starters it’s about Facebook engagement, Twitter followers or LinkedIn communication. It’s about video content on YouTube and photo library on Instagram. For connaisseurs, social media is online and instant conversation with audience.

Crisis Management

Our approach is to avoid crisis. That is why we master a crisis-preventing system that helps our client anticipate and handle the crisis before it occurs. Most crises are newsworthy and attract media interest. In this situation, our crisis management system provides support in media interaction in order to avoid any negative impact on the value, profitability and ultimately the reputation of the company.

Public Affairs

We create programs to shape public opinion, promote regulatory and legislative initiatives, and manage public issues. We build reputations of both companies and industries looking to create a positive climate for government action. Whether working for an association of real estate companies interested in promoting critical legislation or a US investor entering the Romanian market, our approach is to combine industry and political knowledge with the close relationships established with key opinion leaders and decision makers.

Internal Communication

Engaging employees and changing behaviors requires reaching them where, when and how they want to be reached. Whether you want to clarify facts, communicate management changes or simply introduce new projects and programs, an efficient internal communication process is crucial for the well-being of the company. Our range of services includes strategy and message development, editorial services for newsletters, communication training, employee events, creation of internal blogging and online communities for employees.

AWARDS

We’re famous for the quality and value of our services – and from the number of awards we win, it seems the experts agree!

OUR CLIENTS